The circus known as Dreamforce and the company behind it: A 2014 Retrospective

Over 150,000 registrants, 5,000,000 online streaming views, and well over 1,000,000 meals to help feed the hungry. The stage(s) featured execs from some of the most recognized organizations in the world, a former US Vice President (Al Gore) and Secretary of State (Hillary Rodham Clinton), the poster … Read More»

What every business can learn from financial markets

The world is being connected; People, roads, railroads, appliances, cars, televisions, light bulbs, clothing, shoes, city streets, and just about everything else is "joining" the internet. Possibilities expand exponentially as things join a network. Inputs and outputs increase. At some point, … Read More»

Speed Kills

Speed Kills. These words are most often attributed to the late, great owner of the Oakland Raiders, Al Davis. The game of football has evolved over the past 50 years to embrace this reality. In the 50s and 60s, football was a gladiator sport; full of grinding and pounding. Players were big … Read More»

What midsize enterprises can learn from baseball’s small market teams on Opening Day 2014

Welcome to Major League Baseball's Opening Day 2014! You don't care, but I root for two teams: The Dodgers, and the Angels (except when they're playing the Dodgers). There are not too many baseball related things better than Vin Scully's (now broadcasting for his 64th year!) silky smooth voice, … Read More»

Technology innovation creating complex leadership dilemmas

Wearables. Augmented reality. Robotics. Artificial Intelligence. Predictive Analytics. Deep Learning. Genome mapping. The growth of technological progress is outpacing our ability to keep up. Over the last few decades, we've witnessed the dynamics of Moore's Law extend beyond microprocessors to … Read More»

Critical Lessons: NFL focuses on a better customer experience – Next Gen marketing on display

I love the game of football. I've referenced parallels and correlations between football and business here and here and here, to name a few. Two of my primary areas of expertise are the "Digitization of Everything" and "Customer Experience", so it's little wonder that yesterday's announcement … Read More»

The Anatomy of Growth: Five pillars to fuel dynamic growth in your organization

Running a successful business is hard. According to a recent survey, 59% of small business owners believe that it’s actually harder to do business today than it was 5 years ago. That number seems small to me. It’s no wonder. According the the 2011 SHIFT index, competitive intensity has doubled … Read More»

How the Digitization of Everything is forcing CMOs and CIOs to evolve

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve. The digitization of everything is doing three primary … Read More»

How the Digitization of Everything is Impacting the Customer’s Journey

For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration generally occurred by reading product brochures and conversing with salespeople, friends and … Read More»

The Digitization of Everything and It’s Impact on Customer Experience

It’s 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she’s been sitting too long, and her meeting is ending anyway. She rises up from her booth at the coffee shop, bids her associate good bye, and walks through the mall towards the parking lot. Her device reminds her that she’s … Read More»