Speed Kills

Speed Kills. These words are most often attributed to the late, great owner of the Oakland Raiders, Al Davis. The game of football has evolved over the past 50 years to embrace this reality. In the 50s and 60s, football was a gladiator sport; full of grinding and pounding. Players were big … Read More»

What midsize enterprises can learn from baseball’s small market teams on Opening Day 2014

Welcome to Major League Baseball's Opening Day 2014! You don't care, but I root for two teams: The Dodgers, and the Angels (except when they're playing the Dodgers). There are not too many baseball related things better than Vin Scully's (now broadcasting for his 64th year!) silky smooth voice, … Read More»

Lithium bets big and acquires Klout: Published deal size in question

When Kara Swisher broke the story last month, it seemed implausible, and perhaps even ridiculous to many at first. I theorized shortly thereafter why it might make sense for Lithium Technologies, known primarily as a customer community vendor, to acquire Klout, often considered both “the standard” … Read More»

Technology innovation creating complex leadership dilemmas

Wearables. Augmented reality. Robotics. Artificial Intelligence. Predictive Analytics. Deep Learning. Genome mapping. The growth of technological progress is outpacing our ability to keep up. Over the last few decades, we've witnessed the dynamics of Moore's Law extend beyond microprocessors to … Read More»

Considering Klout to Lithium Rumors: Mashing Up Content, Influence, and Digital Communities

Earlier this week, I had a conversation with several members of one the world's most recognizable technology companies. During the conversation, I mentioned Klout, Little Bird, and Lithium, among several other companies doing interesting things on the fringes of mainstream corporate technology … Read More»

Critical Lessons: NFL focuses on a better customer experience – Next Gen marketing on display

I love the game of football. I've referenced parallels and correlations between football and business here and here and here, to name a few. Two of my primary areas of expertise are the "Digitization of Everything" and "Customer Experience", so it's little wonder that yesterday's announcement … Read More»

The Anatomy of Growth: Five pillars to fuel dynamic growth in your organization

Running a successful business is hard. According to a recent survey, 59% of small business owners believe that it’s actually harder to do business today than it was 5 years ago. That number seems small to me. It’s no wonder. According the the 2011 SHIFT index, competitive intensity has doubled … Read More»

How the Digitization of Everything is forcing CMOs and CIOs to evolve

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve. The digitization of everything is doing three primary … Read More»

How the Digitization of Everything is Impacting the Customer’s Journey

For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration generally occurred by reading product brochures and conversing with salespeople, friends and … Read More»

The Digitization of Everything and It’s Impact on Customer Experience

It’s 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she’s been sitting too long, and her meeting is ending anyway. She rises up from her booth at the coffee shop, bids her associate good bye, and walks through the mall towards the parking lot. Her device reminds her that she’s … Read More»