June 20, 2013

Ascending towards the Social Business Summit

There's the Social Media Summit and the the Social Business Summit, the Social TV Summit, , and the Social Good Summit, but I'd like to present… [read more]

Ascending towards the Social Business Summit Ascending towards the Social Business Summit

Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape

Over the past several weeks, I've had the privilege to have hundreds of conversations with technology vendor executives, resellers and system… [read more]

Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape

When our Neurons are Connected to the Net

Not too long ago, I was having a casual but meaningful digital conversation with a couple of gentlemen that I respect. They both have large networks,… [read more]

When our Neurons are Connected to the Net When our Neurons are Connected to the Net

What will CRM look like over the next 5 years? Software Advice Interview Highlights

Ashley Verrill – a expert with CRM reviewer SoftwareAdvice.com – interviewed me recently for the second edition of CRM's Next 5 in 5. This… [read more]

What will CRM look like over the next 5 years?  Software Advice Interview Highlights What will CRM look like over the next 5 years?  Software Advice Interview Highlights

Everybody’s talking about Customer Experience. Customers still not getting what they need.

Lots of executives, marketers, customer service folks say they work for a customer focused organization. They say they care about the customer… [read more]

Everybody’s talking about Customer Experience. Customers still not getting what they need. Everybody's talking about Customer Experience. Customers still not getting what they need.

Rapid digital innovation fueling vast complexity and opportunity for customer experience executives

I was recently invited to keynote a series of executive events hosted by NICE Systems. For those unaware, NICE serves over 25,000 organizations… [read more]

Rapid digital innovation fueling vast complexity and opportunity for customer experience executives Rapid digital innovation fueling vast complexity and opportunity for customer experience executives

Creating Measurable Business Value through Social Collaboration

This post is on behalf of the CIO Collaboration Network and Avaya Well, it's only taken us 3,000 years, but we're finally getting back together.… [read more]

Creating Measurable Business Value through Social Collaboration Creating Measurable Business Value through Social Collaboration

Leveraging Social Business & Gamification to achieve Organizational Flow

Between Arousal and Control lies Flow. We could probably stop there (but don't - read on). Think on that for just a minute. Lots of… [read more]

Leveraging Social Business & Gamification to achieve Organizational Flow Leveraging Social Business & Gamification to achieve Organizational Flow

How Social Technologies Contribute to a Better Customer Experience

This post is on behalf of the CIO Collaboration Network and Avaya During each interaction with a brand, organization, or institution, the… [read more]

How Social Technologies Contribute to a Better Customer Experience How Social Technologies Contribute to a Better Customer Experience

Featured Posts

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What will CRM look like over the next 5 years? Software Advice Interview Highlights

Ashley Verrill – a expert with CRM reviewer SoftwareAdvice.com – interviewed me recently for the second edition of CRM’s Next 5 in 5. This report was an update from predictions five of my industry cohorts made about technologies that will change CRM in the next five years. Special thanks to Ashley for the conversation and [...]
CustomerExperience_WatermarkConsulting

How Social Technologies Contribute to a Better Customer Experience

This post is on behalf of the CIO Collaboration Network and Avaya During each interaction with a brand, organization, or institution, the person on the other end of the interaction has a perception of how things went. Over time, the accumulation of these touch points deepen the customer’s perception of the organization. These perceptions influence [...]
Neuron Culture

When our Neurons are Connected to the Net

Not too long ago, I was having a casual but meaningful digital conversation with a couple of gentlemen that I respect. They both have large networks, good street cred, and active digital profiles. I asked the question: “Who are the top 3 people you respect in “the space”? The response from one was thoughtful and [...]
Brian Vellmure - Backpacking in the Himalayas. 2004

Ascending towards the Social Business Summit

There’s the Social Media Summit and the the Social Business Summit, the Social TV Summit, , and the Social Good Summit, but I’d like to present a different view on the Social Business Summit. In 1856, buzz grew as people first began to hear that the tallest peak in the world had been identified in [...]
Flow

Leveraging Social Business & Gamification to achieve Organizational Flow

Between Arousal and Control lies Flow. We could probably stop there (but don’t – read on). Think on that for just a minute. Lots of Mindsparks emerge quickly for me. Between arousal and control lies ‘flow’ via @Mich8elwu at #digitslsurrey — guy stephens (@guy1067) May 26, 2011 When I first heard this quote, Guy Stephens [...]
Photo Credit: Ceibs.edu

The Digitization of Human Interactions: From Long Tail to Mass Disruption

Photo Credit: ceibs.edu “Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: Marketing and Innovation.” – Peter Drucker Last week I had the pleasure of spending some time at Online Marketing Summit at the Hilton San Diego Bayfront Hotel. Aaron Kahlow founded [...]
Outperformers Managing Change

Global CEOs chart the course into unchartered waters for the Next Generation Enterprise

The average time that a company spends in the S&P 500 is 15 years, continuously trending downward over the past 80 years. In fact, as recent as 10 years ago, the average lifespan was 25 years. Perhaps a decade from now, the average lifespan could be as short as 10 or maybe even 5 years. [...]
Six things Customers Want: Know Me

Six Things Customers Want

Often, when asked a question by media, existing customers, or prospective customers, I find myself answering with some version of “It depends.” What’s the biggest priority in 2012? Should we begin a Social CRM initiative? What’s the first thing we should do? Which software solution should we buy and implement? Where should we spend our [...]
Build Trust

Trust: It matters (more than you think)

“Organizations are no longer built on force, but on trust” – Peter Drucker “Technique and technology are important, but adding trust is the issue of the decade” – Tom Peters “Mistrust doubles the cost of doing business” – Professor John Whitney, Columbia Business School “As you go to work, your top responsibility should be to [...]
Customer Journey

Optimizing the Full Spectrum of Customer Interactions

This post is on behalf of the CIO Collaboration Network and Avaya Last weekend I had the pleasure of introducing a movie for the first time to my 5 year old son – a movie that incidentally, I first saw when I was 5 years old. In it, an iconic message was communicated via a [...]

About Brian Vellmure

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Brian helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused transformation initiatives. In addition, he often serves as an expert advisor for the world's most successful technology vendors and their customers, providing market and product strategy guidance and thought leadership content. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger.

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