May 19, 2012

A Heroic Story – and a Powerful Social Business Metaphor

In the early morning of September 11, 2001, I was driving through downtown Los Angeles, shocked at what I was hearing on the radio, and awestruck… [read more]

A Heroic Story – and a Powerful Social Business Metaphor A Heroic Story - and a Powerful Social Business Metaphor

Toothpaste, toilet paper, white matter, and jam: Clues for better decision making

Several years ago, my wife and I ran out of toothpaste in a remote part of small Southeast Asian country. We spent half the day trying to find… [read more]

Toothpaste, toilet paper, white matter, and jam: Clues for better decision making Toothpaste, toilet paper, white matter, and jam: Clues for better decision making

Exploring new frontiers of real time customer feedback

This post is on behalf of the CIO Collaboration Network and Avaya Growing up, I spent much of my time playing competitive team sports. I played… [read more]

Exploring new frontiers of real time customer feedback Exploring new frontiers of real time customer feedback

Optimizing the Full Spectrum of Customer Interactions

This post is on behalf of the CIO Collaboration Network and Avaya Last weekend I had the pleasure of introducing a movie for the first… [read more]

Optimizing the Full Spectrum of Customer Interactions Optimizing the Full Spectrum of Customer Interactions

Movements, Mashups, and Metamorphosis: The Rewiring of Institutions

Corporation. Non-Profit. Community. Business. Cause. Platform. Government. The clearly defined borders that have traditionally… [read more]

Movements, Mashups, and Metamorphosis: The Rewiring of Institutions Movements, Mashups, and Metamorphosis: The Rewiring of Institutions

The Digitization of Human Interactions: From Long Tail to Mass Disruption

Photo Credit: ceibs.edu "Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two,… [read more]

The Digitization of Human Interactions: From Long Tail to Mass Disruption The Digitization of Human Interactions: From Long Tail to Mass Disruption

Trust: It matters (more than you think)

"Organizations are no longer built on force, but on trust" - Peter Drucker "Technique and technology are important, but adding trust is the… [read more]

Trust: It matters (more than you think) Trust: It matters (more than you think)

Six Things Customers Want

Often, when asked a question by media, existing customers, or prospective customers, I find myself answering with some version of "It depends."… [read more]

Six Things Customers Want Six Things Customers Want

Customer Relationship Innovation for the Emergent Social Business

Speaking at an event hosted by SugarCRM and IBM Social Business this week, I informally polled the audience. "How many of you are NOT on facebook?"… [read more]

Customer Relationship Innovation for the Emergent Social Business Customer Relationship Innovation for the Emergent Social Business

Featured Posts

Photo Credit: Ceibs.edu

The Digitization of Human Interactions: From Long Tail to Mass Disruption

Photo Credit: ceibs.edu “Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: Marketing and Innovation.” – Peter Drucker Last week I had the pleasure of spending some time at Online Marketing Summit at the Hilton San Diego Bayfront Hotel. Aaron Kahlow founded [...]
Rewiring of Institutions

Movements, Mashups, and Metamorphosis: The Rewiring of Institutions

Corporation. Non-Profit. Community. Business. Cause. Platform. Government. The clearly defined borders that have traditionally enveloped the institutions above are blurring and we’re trying to make sense of it all. The music industry is still trying to figure out what happened. Broadcast media, newspapers, and publishing are in the midst of a dramatic reshuffling. Governments are [...]
The Social Customer Profile

Customer Relationship Innovation for the Emergent Social Business

Speaking at an event hosted by SugarCRM and IBM Social Business this week, I informally polled the audience. “How many of you are NOT on facebook?” No hands were raised. “How many of you have a twitter account?” Most of the room raised their hands. “LinkedIn?” Most of the room again raised their hands. I [...]
toothpaste

Toothpaste, toilet paper, white matter, and jam: Clues for better decision making

Several years ago, my wife and I ran out of toothpaste in a remote part of small Southeast Asian country. We spent half the day trying to find a place that carried a halfway recognizable form of packaged toothpaste. It was more of an adventure than you might imagine. We ultimately found one unopened Colgate [...]
Four Circles

Circles: The Real Driver behind Social Business

We were all born into a circle. At one time in human history, our circle never extended beyond our family. The circles then extended to our tribe, and then our village. Circles then extended outward. They were drawn around common languages, common religious beliefs, and then nation states. Advances in technology have helped enable the [...]
Customer Journey

Optimizing the Full Spectrum of Customer Interactions

This post is on behalf of the CIO Collaboration Network and Avaya Last weekend I had the pleasure of introducing a movie for the first time to my 5 year old son – a movie that incidentally, I first saw when I was 5 years old. In it, an iconic message was communicated via a [...]
Build Trust

Trust: It matters (more than you think)

“Organizations are no longer built on force, but on trust” – Peter Drucker “Technique and technology are important, but adding trust is the issue of the decade” – Tom Peters “Mistrust doubles the cost of doing business” – Professor John Whitney, Columbia Business School “As you go to work, your top responsibility should be to [...]
Image Credit: www.road2resilience.org

A Heroic Story – and a Powerful Social Business Metaphor

In the early morning of September 11, 2001, I was driving through downtown Los Angeles, shocked at what I was hearing on the radio, and awestruck by the police and military helicopters circling and protectively watching over the City of Angels skyline. Like many of you, as that day progressed, I watched the news intermittently, [...]
influencer

In search of: A meaningful measure of Influence

Influence. It’s a captivating word. It’s an alluring word. We all want it, and we want to know others who have it. In high school, if you could get the “cool kids” to the party, the rest would follow. If the most famous and glamorous people in the world use it, like it, and talk [...]
Six things Customers Want: Know Me

Six Things Customers Want

Often, when asked a question by media, existing customers, or prospective customers, I find myself answering with some version of “It depends.” What’s the biggest priority in 2012? Should we begin a Social CRM initiative? What’s the first thing we should do? Which software solution should we buy and implement? Where should we spend our [...]

About Brian Vellmure

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Brian Vellmure is the Principal and Founder of Innovantage / Initium LLC. For much of the last two decades, Brian has been helping organizations accelerate growth through customer focused initiatives. He is an accomplished business leader, management consultant, and award winning and syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer.

Specializing in strategy, process improvement, & technology selection, Brian works with executive and senior management teams to create competitive advantage through leading sustainable and disruptive innovation initiatives. A specialist in leveraging emerging technology to enhance customer experience, acquisition, & retention efforts, he is also a sought after speaker, writer, and contributor to several media properties. In addition, he often serves as an expert advisor for software and technology vendors, providing thought leadership content, and market and product strategy guidance.

Brian was a founding board member of International Princess Project, a social enterprise that aims to restore hope & dignity to women formerly enslaved in prostitution, and advocates for the worldwide abolition of human trafficking and forced prostitution. https://www.facebook.com/InternationalPrincessProject

Brian has traveled to more than 40 countries, is a real estate investor, and was an award winning NCAA Division 1 football scholarship athlete. He is is based in Orange County, CA.

For more, please visit http://www.brianvellmure.com