You’ve heard it a thousand times, but I’ll say it again anyway: Customers today expect you to know who they are i.e. understand their specific needs and treat them accordingly e.g. communicate with relevance.
During a session at the Gartner CRM Summit UK, Furkan Ocal, a manager with Peppers & Rogers Group, reminded attendees about some of the important basics of gaining that customer knowledge. He offered four fundamental steps for customer segmentation that can help business leaders to better understand and communicate with their customers: identify, differentiate, interact, customize IDIC. These principles may not be new, but they’re effectiveness have stood the test of time.
Read more at the 1 to 1 Media Blog
