CNN Shows the Power of Facebook
Anyone who watched CNN’s coverage of the President’s speech to Congress last night witnessed something that I believe companies will more readily leverage in 2009: the power of Facebook.
For days leading up to the speech, CNN featured an area on its site asking visitors to join CNN.com Live to have the ability to update their own Facebook status directly from the CNN.com Live player during the presidential address. As a result, users could also see status updates from their friends and other Facebook users on CNN.com Live. On Facebook, the status updates for those using CNN.com Live were published in their news feed with hyperlinked tags that read “via CNN.com Live” so users’ friends on Facebook could click the tag and join the CNN.com Live/Facebook experience.
via CNN Shows the Power of Facebook – Think customers: The 1to1 Blog – Mozilla Firefox.
