Exploring new frontiers of real time customer feedback

This post is on behalf of the CIO Collaboration Network and Avaya Growing up, I spent much of my time playing competitive team sports. I played soccer, basketball, and (American) football. In each case, almost immediately after some level of effort, I knew how I had done. I got immediate feedback … Read More»

The Digitization of Human Interactions: From Long Tail to Mass Disruption

Photo Credit: ceibs.edu "Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: Marketing and Innovation." - Peter Drucker Last week I had the pleasure of spending some time at Online Marketing Summit at the Hilton … Read More»

Three New Required Roles for your company (#1): CIA Operative

You might be thinking you landed on the wrong blog or be asking yourself "What does this have to do with CRM? Now this Brian guy is telling me that I need to hire a CIA Operative? I'm moving on. I've got real business to tend to. " Wait! Yes, you do...have real business to tend to, and this will … Read More»