It’s a 2.0 World – Part One: A recap of the Sales 2.0 conference

It's a 2.0 world. Everywhere I look, there's either a 2.0 on the end of a word, or social at the start of it. Hype and hyperbole bombard us with new shiny toys, and snake oil to cure what ails us. However, beyond the rah-rah and kumbaya, there IS INDEED a shift going on around us. The shift is … Read More»

Three New Required Roles for your company: (#3) Media Mogul

Longer ago than I'd like to mention, I started a series called "Three New Required Roles for your company". As the business landscape changes, shifts in business models and design require new roles and adjustments to traditional thinking. New opportunities emerge, and businesses who understand the … Read More»

The 5 Stages of Customer Acquisition for the Social Business (Part 3)

This is the third and final of a three part post. We've been talking about the AIPEE Pyramid over the past couple of weeks. I haven't embedded the full image of the AIPEE Pyramid on this post, but if you'd like to take another look, you can click here to have it open in a new window, or review Post … Read More»

The 5 Stages of Customer Acquisition for the Social Business (Part 2)

This is the second of a three part post. In post 1, I introduced the AIPEE pyramid, talked briefly about what it was and what it wasn't, and pointed our attention to R Value Exchange (the circled blue R under Interaction Medium) - which represents our target destination when participating socially … Read More»

The 5 Stages of Customer Acquisition for the Social Business (Part I)

This is the first of a Three Part Post. "The purpose of a business is to create and keep customers." -- Theodore Levitt So then, the next logical question is how do we create customers? And once we get them, how can we keep them? While keeping them engaged and developing them into advocates is … Read More»

One Secret for CRM Success: Understanding the heart, mind, and soul of a sales person

"Anything that helps me sell more effectively, I will employ, but not at the expense of ineffectiveness" - Mike Muhney Last week, I had the opportunity to have one of many conversations with industry pioneer Mike Muhney, co-founder of ACT! Software, and the sales person's advocate in the … Read More»

Unleashing the value of Social CRM: Where to find the biggest return

Social CRM is gaining traction quickly. I would argue it continues to gain ground at a dizzying pace. If you are new to the term, or are still getting up to speed, please check out the articles here to provide yourself with a little background. The Social CRM community has identified 4 primary key … Read More»