Mindspark: The lurking question at the core of everyone we interact with

Regardless of what segment they fall into, deep down at the core of their being, your customers, your employees, your peers, your execs, your partners, your prospects (and all those in your personal life) all are asking one question. "Do I matter?". It drives a significant amount of their … Read More»

Mindspark: The sharing economy in just over a tweet

Personally, the term 'sharing economy' implies that there are no transactions happening. But that's not what the reality is. The Sharing Economy is the movement towards better allocation of collective material surpluses due to democratized exchange mechanisms. We see this movement currently … Read More»

Is the customer always right?

If we truly believe in customer “relationships”, then the concept that the customer is always right is unfortunately flawed, because very few people are ALWAYS right. Customers can be irrational, selfish, irresponsible, and even unprofitable. As in any relationship, sometimes there is … Read More»

What do you mean you don’t have the data?!?!?

If you don't have the data. then you can't have the right information. If you don't have the right information, you can't derive any meaningful insights from it. If you don't derive any meaningful insights, you can't create a competitive strategy. If you can't create a competitive strategy, … Read More»