The changing face of Marketing

As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve. Prospects continually seek to find and pull valuable information and content without wanting to give up much in exchange. How do marketer's respond? The … Read More»

The 5 Stages of Customer Acquisition for the Social Business (Part 3)

This is the third and final of a three part post. We've been talking about the AIPEE Pyramid over the past couple of weeks. I haven't embedded the full image of the AIPEE Pyramid on this post, but if you'd like to take another look, you can click here to have it open in a new window, or review Post … Read More»

The 5 Stages of Customer Acquisition for the Social Business (Part 2)

This is the second of a three part post. In post 1, I introduced the AIPEE pyramid, talked briefly about what it was and what it wasn't, and pointed our attention to R Value Exchange (the circled blue R under Interaction Medium) - which represents our target destination when participating socially … Read More»

The 5 Stages of Customer Acquisition for the Social Business (Part I)

This is the first of a Three Part Post. "The purpose of a business is to create and keep customers." -- Theodore Levitt So then, the next logical question is how do we create customers? And once we get them, how can we keep them? While keeping them engaged and developing them into advocates is … Read More»