February 23, 2012

If we were to stop the cycle…

With the backdrop of the empty 52,000 seat Sun Bowl behind me, I strolled up the stadium steps to sit with my new teammates. To the right of the aisle were one group of players. To the left, another. I paused. It struck me. The two groups weren’t organized by position, not by offense or defense, not by any other sensible segregation.

White folks were on one side. Black folks on the other.

Frankly, I was shocked. I thought this stuff died in the 60′s. I didn’t really know anyone, so I sat with the black folks out of principle. Some strange looks, and then the conversation, banter, and the making fun of each other continued.

I went on to learn that some of my white teammates had attended Ku Klux Klan meetings as kids. Some of my black teammates openly shared a general dislike for white people. At the core of it all was likely ignorance, pain, and often, fear.

To be fair to my teammates and coaches, race really didn’t factor in too much during my time at UTEP (early/mid 90s). We played together, practiced together, fought together, and the color of people’s skin didn’t really matter much at all. I still have good relationships with many of my teammates and skin color never crosses my mind at all when interacting with them. We share a common thread – a common history and that trumps anything else. I don’t want to paint that environment as totally segregated because it wasn’t. But that initial impression of separation stuck with me.

The truth is, in retrospect, I didn’t know at that time if racism was still alive. I had grown up in white suburban town in Southern California. We didn’t really have to wrestle with the issue of race, especially because 75% of my school was white. But, I did attend a portion of elementary school in downtown Oxnard, a much more racially diverse place. I ran with a group of 4 friends. One was Hispanic. One was half black, half Korean. One was half black, half native American. Two of us were white. It didn’t matter. I was genuinely under the impression that the issue had all but died decades before.

Yesterday, Kristen Howerton brought to my attention the Twitter hashtag #ifiwereapoorblackkid – started as a response to a seemingly well meaning Gene Marks article on Forbes titled “If I were a poor black kid”

The twitter hashtag has a some hilarious responses. The blogosphere responded with some very well articulated rebuttals, among them the following. I encourage you to read them all.

Check out “If I were a wealthy white suburbanite” and “If I were the middle class white guy Gene Marks”.

My time at the University of Texas at El Paso was an era of growth for me in many ways. Our football team wasn’t all that good. Sometimes we practiced in 120F plus weather. But, perhaps the greatest lessons for me came as a result of being the minority.

As open and interested as I had always been to different races, cultures and belief systems, I had always been part of the majority. At UTEP, I was the minority. Over 65% of the student population was Hispanic. Spanish was spoken in the halls of the business administration building almost as much as English. When I first showed up to play football, I was the only white scholarship defensive back. Even my position coach was black. My level of understanding changed. My level of empathy changed. For the first time, I understood, just a little bit, what it was like to be “the minority”.

In a twist of irony, this is the same school that had Don Haskins do the unthinkable in 1966 as he led the Miners to an upset of Adolph Rupp’s Kentucky Wildcats. The even bigger story is that Haskins had been the first coach to start five African Americans against the all white Wildcat team. That story has been immortalized in the movie, Glory Road.

Since then, I’ve had the chance to spend time in more than 40 countries, many of them in the developing world. I’ve had the privilege and honor to help some NGOs make a difference in some pretty marginalized areas of the planet. Time and time again, through my own experiences, and watching those of others, those who went to help and thought they had the answers often learned and gained more than they gave and taught.

There is a meaningful underlying lesson in the recent exchange between Mr. Marks and those responding to “If I were a poor black kid”.

If we were to collectively stop the cycle of ignorance, hate, stereotypes, judgement, we would all be better off. The issue isn’t constrained to black and white here in the US. It’s a global issue that transcends race, and extends to culture, geography, socioeconomic differences, and often centuries old barriers.

I won’t pretend to have the answers. I don’t. These are not simple problems to solve. There are people who have nobly dedicated their entire lives to eradicating poverty of all types (financial, physical, spiritual, educational, relational, etc.), to stopping the negative cycles perpetuated by decades, and sometimes centuries, of inertia. But I do believe each of us has a choice in the way that we think, in the way that we speak, and in the way that we interact within our own communities, and when we intersect from those from other people and communities less familiar to us.

This past March, I attended TEDx Newport Beach, and watched JR, a graffiti artist from France tell his story of how he had used his art to break down boundaries in some of the most volatile places on the planet. It’s an amazing story about the human condition, and how one guy with a crazy idea is literally using creativity to break down barriers. Watch it below.

Change and unity will only come about if each of us seek to understand, and make a decision whether we want to build bridges of understanding, or further and perpetuate the centuries old divides, to our collective detriment.

The frog who noticed the boiling water…

There were once a bunch of frogs. They all jumped into a pot of water. You know how the story goes.

frog in water

Except… in this case, it ends differently.

As the heat is slowly turned up, something happens. One of the frogs looks around, and actually notices the heat. He begins analyzing and forecasting what this rising temperature means for his future. He jumps out of the pot and encourages others to do the same. While the others are afraid of the risk of leaving, he is afraid of the risk of becoming extinct due to inaction.

As the last remains of an industrial era begin to warm towards a boiled extinction, Seth Godin repeatedly displays the uncanny ability to see the trends and encourage others to join him in the “revolution of our lifetime“. The greatest question remains how many will jump, unaware of what’s happening around us.

Frogs in pot
* The original image has been modified above

Seth Godin comes to Orange County

Last night, at the Renee and Henry Segerstrom Concert Hall in Orange County, CA, in an event organized by Linked OC and its founder Bryan Elliott, amidst an engaging and inspiring mix of stories, analogies, quips and quotes Seth Godin essentially made the following point:

(My paraphrase) In a world where the speed of business cycles are exponentially increasing, there is no longer time to copy what others are doing. There is not enough time to imitate. Assemble the required inputs, create something remarkable with it, and distribute your art and ideas far and wide. The barriers to distribution are gone. CEOs, marketers, and well, everybody can take a lesson from this. But, the one catch is that you have to take initiative. Which, for many of us, is counter to everything we’ve been taught in school and in our jobs.

If you want to be challenged by one of the few guys who consistently thinks outside the box, check out his latest “Poke the Box” (which by the way has no title on the book cover for a couple of very interesting reasons, and is the first release from “The Domino Project”). Want to interact with Seth directly? Check out his rare Q&A session on Twitter, Friday, March 4 at 10 am PST

Poke the Box, Seth Godin

“Once you get your ducks in a row, what are you going to do with the ducks?” – Seth Godin

Good question. Do something. Let’s Go.

March Madness: Timeless Business Lessons from the Greatest Coach of All Time

The Final Four tips off tomorrow to determine who will play in the NCAA Men’s National Championship Game.

Every March, 65 basketball teams are given an admission ticket for a chance to play their way into a dream – competing for a National Championship. It’s my favorite time of year. It’s a time where most dreams are never realized, and some dreams are shattered when attainment is just inches from their grasp.

Not unlike the social landscape, the NCAA Tournament (aka March Madness) is a great equalizer. It’s a place where the small guys get to face the giants and see how good they really are. It’s a place where undiscovered stars emerge under a giant spotlight to take center stage and sometimes, just sometimes, this is where magic happens. Schools like Texas Western defeat legends like Adolph Rupp’s Kentucky. Little schools like Northern Iowa conquer untouchable top ranked giants like the University of Kansas.

Fans and observers across the USA simply love the excitement and adrenaline rush of buzzer beaters, agonizing near misses, and the thrill of the “win or go home” environment. Well, at least most fans do…

This March was a little different for me. Number one, I regrettably didn’t get to watch many games. (On a positive note though, as referenced above, I did fare better in my pool than Brent.) Secondly, I suddenly found myself witnessing a different kind of “March Madness” unfold. Use of the word “Social CRM” has absolutely exploded. A relatively small conversation between a few of us a year ago is currently experiencing “hockey stick” interest and discussion.

Social CRM Search Volume

Now this growth and interest is a good thing. I firmly believe that Social CRM has the potential to reshape modern day commerce. If you’re just getting up to speed, check out a great compilation of valuable discussions curated by Prem Kumar.

But, boy have I seen the term misused, misinterpreted, and all of a sudden there is a rush of new definitions, new models, and anything related to social media is now being called Social CRM. Some are arguing that the term shouldn’t even be used, and trying to rename it to align it with their own agenda. Many posts and discussions have become misleading, misguided, and in many cases, myopically focused on the latest social tools with absolutely no real context, strategy, purpose, or value behind them.

STOP THE MADNESS!

Over the course of NCAA basketball history, there is one coach who stands far above the rest.

His all time coaching record was 885-203.
In more than 40 years as a player and a coach, he NEVER WAS ON A LOSING TEAM.
He won 10 National Championships.
He won an unbelievable 38 STRAIGHT NCAA tournament games, leading to 7 STRAIGHT NATIONAL CHAMPIONSHIPS.

His name is John Wooden.

While he applied his principles to coaching young men to play a game, he could have applied them anywhere and had a similar track record. He was (and still is) simply a remarkable leader.

For a stretch of 12 years in a row, Coach Wooden navigated the UCLA Bruins successfully through March Madness, defeating countless adversaries on their way to appearing in a championship game. During the course of his tenor, opposing coaches and players devised new schemes, new defenses, innovative offensive plays, fancy tricks, and spiced the game up with a little “razzle dazzle” for the entertainment the crowd. Wooden never lost his focus.

Ironically, he never focused on winning. He identified 12 key principles, and he pushed his players to give everything they had to try be the best they could be. He believed the results would take care of themselves.

To Wooden, winning was the result of focusing on just three things: Fundamentals, Conditioning, and Teamwork. He was and is, at the vivacious age of 99, a man of profound simplicity. To tie the 3 things to the business world, conditioning equates to simply striving to increase your competence everyday. An oft used term right now for Teamwork is “Collaboration”.

In this fast changing landscape of new toys, schemes, tools, and ideas, we can probably heed some things from Coach Wooden. I urge business leaders and those who are advising them to capitalize and leverage new opportunities brought about by emerging technologies and strategies to not lose sight of the core business fundamentals critical to their success.

For each organization, these core fundamentals will likely be slightly different. But there are many that can and should apply across the board.

What are the core business fundamentals YOU believe organizations should be focusing on today?

Please share them in the comments section. I’ve taken the initial stab with a short list below. I look forward to your additions.

  • Align your entire value delivery chain around customer needs
  • Constantly measure and improve your customer experience
  • Draw talent, customers, and partners to your organization by constantly doing something that others can’t, or won’t
  • Build loyalty (with customers, partners, suppliers, and employees) by exceeding expectations and offering an unbelievable value proposition
  • Execute: Do what you say you are going to do

And, before we go, in this rapidly emerging world where “reputation management” is becoming more and more relevant, here are some valuable parting words from Coach Wooden:

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” – John Wooden

Thanks Coach for getting us back on track.