Is every company becoming a technology company?

A couple of recent headlines caught my attention. From Quartz: From Re/code: I imagine myself sitting there in 2004, given a sneak peek at the future, and contemplating these headlines. I would immediately be puzzled. Why is a coffee company and a footwear company talking about … Read More»

Critical Lessons: NFL focuses on a better customer experience – Next Gen marketing on display

I love the game of football. I've referenced parallels and correlations between football and business here and here and here, to name a few. Two of my primary areas of expertise are the "Digitization of Everything" and "Customer Experience", so it's little wonder that yesterday's announcement … Read More»

How the Digitization of Everything is forcing CMOs and CIOs to evolve

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve. The digitization of everything is doing three primary … Read More»

How the Digitization of Everything is Impacting the Customer’s Journey

For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration generally occurred by reading product brochures and conversing with salespeople, friends and … Read More»

The Digitization of Everything and It’s Impact on Customer Experience

It’s 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she’s been sitting too long, and her meeting is ending anyway. She rises up from her booth at the coffee shop, bids her associate good bye, and walks through the mall towards the parking lot. Her device reminds her that she’s … Read More»

Keynote Recap: How technology is reshaping human behavior (and what you should be doing about it)

Earlier this week, I had the privilege to present the opening address keynote at Frost & Sullivan’s Executive MindXchange at the JW Marriott in Tucson, AZ to a group of more than 300 customer experience and contact center executives from organizations like American Express, Citigroup, Intuit, Eli … Read More»

Driving Customer Advocacy in a Social World: Reflections from #SocialShakeUp

We tapped on the window of a disinterested taxi driver and asked if he would take us to the stadium. He gave us “the tightlip”, and slowly accommodated us by opening each of the four doors. When asked how long it would take to get there, his thickly accented, Eeyore-like response was simply “We’ll … Read More»

Podcast: The Impact of Digital Innovation on the Customer Experience

I was recently honored to be a featured guest on IBM's Big Data Podcast with David Pittman. The "Digitization of Everything" is quickly changing how organizations find, engage, and respond to their customers, and we dug into some of the ways this is playing out, and how organizations should be … Read More»

IBM Watson enters the realm of customer engagement

While I get to see and hear about hundreds of product announcements, this one is particularly interesting. The race to leverage computing power to synthesize incredibly huge amounts of disparate data in real time to meet the needs of customer demands is the next frontier of customer … Read More»

Location Revisited: Marketing’s cornerstone takes on a new paradigm

Location, location, location. The concept immediately brings back to mind college marketing classes and textbooks; clear lessons from industrial age distribution models. The focus has slowly faded away, however, over the past couple of decades with the invention and growth of a digitally … Read More»