Regardless of what segment they fall into, deep down at the core of their being, your customers, your employees, your peers, your execs, your partners, your prospects (and all those in your personal life) all are asking one question. “Do I matter?”. It drives a significant amount of their behavior.
Some are already overly confident that they do matter, but deep down, a tiny piece of doubt lines their confidence. Some have mostly given up, except the last remaining thread of hope wrapped around the belief that they really don’t matter. Most are working furiously to answer the question with substance, and prove it to those they interact with.
Remind them that they do matter with your actions and your words. Please remind me to do the same.
