Business is about creating value, and reaping a return from that creation.
People (and/or groups of people) are responsible for:
(1) Evaluating value offerings
(2) Making decisions to exchange value with other people (and/or groups of people) for equal or greater value
Social media is a digital representation of people; their thoughts, their likes, their opinions, their emotions, their friends, their location.
Social networks are where digital expressions of people interact.
The kaleidescope of digital human interaction (people) has simply become richer.
Applying business thought and practice fundamentals to the emerging landscape of interaction and data just makes sense.
Thanks. I just needed to get that off my chest. Now we can get back to sorting out all the details.