Social Business: May I try and simplify this?

Author:Brian Vellmure

Categories: All Posts, Social Business Tags: fundamentals, social business, social crm, social media, social networking, strategy, value

Business is about creating value, and reaping a return from that creation.

People (and/or groups of people) are responsible for:

(1) Evaluating value offerings
(2) Making decisions to exchange value with other people (and/or groups of people) for equal or greater value

Social media is a digital representation of people; their thoughts, their likes, their opinions, their emotions, their friends, their location.

Social networks are where digital expressions of people interact.

The kaleidescope of digital human interaction (people) has simply become richer.

Applying business thought and practice fundamentals to the emerging landscape of interaction and data just makes sense.

Thanks. I just needed to get that off my chest. Now we can get back to sorting out all the details.

About Brian Vellmure

For much of the last two decades, Brian has been helping B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused transformation initiatives. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer.

His thoughts have been featured in Forbes, Inc, CRM magazine and a host of other publications. He is a regular contributor to several additional media properties including Social Media Today, Social Enterprise Today, CustomerThink, the CIO Collaboration Network, and multiple Ziff Davis outlets.

In addition, he often serves as an expert advisor for technology vendors and their customers, providing thought leadership content, and market and product strategy guidance. Clients include IBM, SAS Institute, Microsoft Corporation, NICE Systems, Eloqua, Avaya, Marketo, SugarCRM, InsideView, and several startups.

Brian was a founding board member of International Princess Project, a social enterprise pioneer that helps restore hope & dignity to women formerly trafficked and/or enslaved in forced prostitution through a unique and sustainable organizational model. http://www.punjammies.com

Brian has traveled to more than 40 countries, is a real estate investor, and was an award winning NCAA Division 1 football scholarship athlete. He is is based in Orange County, CA.

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Comments

raybrown99 says

July 15, 2010 at 8:19 pm

Hi Brian Sometimes good to get things off your chest ! Without meaning to be picky is social media a “digital representation” or is it not more of a conduit for “people’s thoughts, their likes ………………….” ? Maybe it’s an age thing but I struggle to get my head round social media being the full picture somehow.
brianvellmure says

July 15, 2010 at 10:51 pm

Hi Ray,

Thanks for stopping by.

Good question. There’s probably a better choice of words somewhere.

The idea that social media is a digital representation came from the fact that it is not only a conduit for communication, but most social media also contains profile information that is relatively static.

The media contains both dynamic and static content and therefore can (and likely ultimately will) become every individual’s digital representation of themselves.

Best regards,

Brian